Nike has once again teamed up with digital fashion brand RTFKT for an exciting collaboration, introducing the highly anticipated RTFKT Dunk Genesis collection. This collection sets itself apart from previous collaborations by allowing customers to purchase the sneakers without needing to own a corresponding RTFKT non-fungible token (NFT). This move opens up the opportunity for more fans and sneaker enthusiasts to acquire these unique kicks.
The RTFKT Dunk Genesis collection comprises two editions: the Nike x RTFKT Dunk Ghost Edition and the Dunk VOID Edition. Priced at $222 each, these sneakers are not only stylish but also embody a futuristic design that RTFKT is known for. Both editions come with a detachable “Vial Clip Tongue” and a “Modular Heel Shield,” allowing for customization and personalization. These sneakers truly usher us into the future of footwear.
Accompanying the sneakers is an exclusive t-shirt featuring the logos of both Nike and RTFKT, along with the catchy phrase “Oops, You Stepped Into the Future.” This t-shirt adds to the overall allure of the collaboration and allows fans to showcase their support for this groundbreaking partnership.
One of the most exciting aspects of the RTFKT Dunk Genesis collection is the integration of an NFC chip called the RTFKT World Merging chip. This innovative feature enables owners to link their physical shoes to a digital asset and obtain a related digital collectible. By merging the physical and digital realms, this collection opens up endless opportunities for customization and creative expression.
Both editions of the Dunk Genesis collection have projected ship dates. The VOID Edition is expected to ship by July 31, 2024, followed by the Ghost Edition on August 31, 2024. While the blockchain used for minting the associated NFTs is unspecified, it is worth noting that both RTFKT and Nike have a history of using Ethereum and Polygon respectively. This collaboration not only offers cutting-edge sneakers but also the potential for valuable digital assets.
Nike and RTFKT have embarked on collaborative ventures in the past, including the RTFKT x Nike Air Force 1 sneakers and the CryptoKicks sneakers released in 2022. These previous collaborations required the purchase of an NFT, showcasing the innovative mindset of both brands. RTFKT, renowned for its remarkable Clone X NFT profile picture (PFP) collection, is a significant player in the NFT market. Their involvement in this unique sneaker collaboration adds to its allure and appeal.
The Nike x RTFKT Dunk Genesis collection represents a bold leap into the future of footwear. By merging cutting-edge design, customization options, and digital assets, this collaboration sets a new standard for sneaker releases. Nike and RTFKT have once again proven their ability to push boundaries and create revolutionary products that captivate the imagination of sneaker enthusiasts worldwide. Don’t miss out on your chance to step into the future with the RTFKT Dunk Genesis collection.
