The mobile game NFL Rivals has recently announced a new partnership with the Kansas City Chiefs, the champions of Super Bowl LVIII. As the “Official Mobile Game of the Chiefs,” NFL Rivals will be providing fans with unique opportunities to engage with the team throughout the upcoming NFL season in 2024. The partnership is set to kick off alongside the start of the NFL season, offering fans a wide range of experiences, including tailgate activations, in-stadium branding, and sweepstakes where lucky winners can enjoy VIP experiences at Chiefs’ home games at GEHA Field at Arrowhead Stadium in Kansas City.
Kim Hobbs, the Vice President of Partnership Strategy and Development at the Kansas City Chiefs, expressed excitement about the collaboration with NFL Rivals. She emphasized the significance of engaging with fans across various platforms, particularly highlighting the growing market of mobile gaming among young fans. Hobbs stated, “We are thrilled to have NFL Rivals joining our family as the Official Mobile Game of the Chiefs. We remain focused on reaching fans wherever they engage and consume the NFL, and mobile gaming is a growing market, especially amongst our young fans.”
NFL Rivals is the first mobile game licensed by the NFL to incorporate digital ownership technology, marking a significant advancement in Web3 gaming. Since its launch, the game has garnered over 5 million players and facilitated more than 115 million matches. NFL Rivals allows players to collect and trade officially licensed NFL player NFTs, which can be used to assemble teams and compete against other players in online arcade-style matches. The game’s integration of digital player cards through NFT technology offers players a unique opportunity to own their in-game experiences.
To acquire player NFTs in NFL Rivals, players can utilize the Mythical Marketplace, the primary platform for obtaining digital assets directly. Developed by Mythical Games, NFL Rivals has gained recognition for its innovative approach to blockchain gaming. Mythical Games, known for its contributions to prominent gaming franchises like Call of Duty, was featured in Fast Company’s 2021 World Changing Ideas for its groundbreaking work in the industry. The incorporation of blockchain technology in NFL Rivals sets it apart as a pioneering game in the realm of digital ownership and player interactions.
The collaboration between NFL Rivals and the Kansas City Chiefs signifies a new era of engagement and innovation in mobile gaming and sports partnerships. By offering fans immersive experiences and the ability to own digital assets within the game, NFL Rivals continues to push boundaries and redefine the gaming landscape. With the support of the Kansas City Chiefs and the dedication to reaching fans through various channels, NFL Rivals is poised to make a lasting impact on the intersection of sports, gaming, and technology.
