Recently, leading crypto exchange Kraken announced a groundbreaking partnership with one of England’s most iconic football clubs, Tottenham Hotspur. This alliance has solidified Kraken as the official crypto, web3, and the sleeve partner for Tottenham Hotspur’s men’s and women’s teams for the upcoming 2024/2025 football season. The collaboration aims to leverage cutting-edge technologies such as blockchain to enhance the experiences of both clients and fans. By joining forces, Kraken and Tottenham Hotspur hope to deepen football fans’ understanding of the crypto sphere while providing them with new and exciting experiences related to the club.
Mayur Gupta, Kraken’s Chief Marketing Officer, emphasized the shared vision between Kraken and Tottenham Hotspur in making crypto accessible to all, similar to the universal appeal of football. This partnership represents a significant milestone for Kraken’s global marketing strategy, which focuses on integrating web3 technologies to engage with target audiences effectively. This collaboration follows Kraken’s recent partnership with Atlético de Madrid, a prominent Spanish football club, just before the start of the La Liga season. Tottenham Hotspur’s expansive fan base will benefit from exclusive content, fan pop-ups, and privileged access to Kraken and club events throughout the partnership period.
Ryan Norys, Tottenham Hotspur’s Chief Revenue Officer, expressed the club’s excitement in teaming up with Kraken, highlighting the brand’s forward-thinking approach and leadership in the Web3 industry. As a club that prides itself on driving innovation, Tottenham Hotspur looks forward to offering fans a series of compelling events and experiences under the partnership. Kraken is committed to providing educational opportunities for fans to accelerate their understanding of crypto through the utilization of web3 technology. This unique collaboration aims to bring a new dimension to the fan experience by combining the worlds of sports and cryptocurrency in innovative ways.
Kraken’s involvement in sports extends beyond football, with previous partnerships including a collaboration with the renowned Formula 1 team, Williams Racing. The company has expanded its reach to include F1 DRIVE – London, the first official Formula 1 karting experience located beneath Tottenham Hotspur Stadium’s iconic South Stand. Through these strategic partnerships, Kraken continues to establish itself as a leading player in the intersection between sports, technology, and cryptocurrency, providing fans with unprecedented access and exclusive experiences that merge the worlds of sports and cutting-edge innovations.
