The recent announcement from Manchester United regarding the launch of player trading cards and the Fantasy United game for the 2024/25 season on the Tezos Blockchain has sparked excitement among fans. This innovative approach to engaging supporters through Web3 technology is set to change the way football clubs interact with their fanbase.
‘Fantasy United’ introduces a new way for fans to connect with their favorite club. The game features player cards in Classic, Rare, and Ultra-Rare editions, each uniquely hand-drawn and updated with real-time stats throughout the season. Fans can purchase packs of seven cards for £3 each, giving them the opportunity to collect all members of Erik ten Hag’s senior squad, including recent signings Joshua Zirkzee and Leny Yoro.
Beyond collecting cards, fans can use them to assemble a five-man squad within the Fantasy United game. This integration of player trading cards into the fantasy football experience is a first for a Premier League club using Tezos Blockchain technology, setting a new standard for fan engagement and interaction.
The initiative is not only about collecting cards and playing the game but also about building a community of fans. The introduction of Devil-holders, who have access to the club’s original digital collection, highlights the club’s commitment to rewarding loyal supporters and creating a sense of belonging among fans.
Ronan Joyce, director of digital innovation at Manchester United, emphasized the significance of the Player Trading Cards in enhancing the fan experience. He stated that the initiative adds a new level of excitement and engagement to watching the team play, both at home and away. Additionally, the announcement clarified that the digital collectibles are intended for use as collectible items rather than investments, aligning with the club’s focus on fan enjoyment and participation.
The launch of player trading cards and the Fantasy United game on the Tezos Blockchain represents a significant step forward in how football clubs can engage with their fanbase. By combining cutting-edge technology with a deep understanding of fan preferences, Manchester United has set a new standard for fan engagement in the digital age.
