In a groundbreaking collaboration, Crypto.com and InterCellar have joined forces to introduce a new initiative in the world of wine collecting: real-world asset tokenization. This innovative concept is set to transform the way wine collectors interact with fine wines and spirits, offering increased liquidity and traceability. The main goal of this partnership is to provide a unique opportunity for wine enthusiasts to participate in wine trading even before the wines are bottled.
The initial release of this initiative features a curated selection of premium wines, including renowned labels such as Château Cheval Blanc 2023, Château Angelus 2023, and Château Lafite Rothschild 2023. These exclusive wines are only available for a limited time, with the drop scheduled to begin on June 5. However, holders of the “Loaded Lions” and primary buyers from the previous “VIK Wine 2018” drop have the privilege of accessing the selection 24 hours early by logging into their accounts. Following this exclusive access period, the offer will be made available to the general public.
The wines offered through this initiative are part of the “En Primeur” system, also known as “wine futures.” This unique purchasing method allows customers to invest in wines while they are still maturing in barrels, providing a novel way to acquire sought-after labels before they are officially released. What sets this initiative apart is the integration of non-fungible tokens (NFTs) into the process. By purchasing an NFT, collectors obtain digital ownership of the wine and the corresponding physical bottle, which is securely stored in InterCellar’s warehouse.
One of the key benefits for collectors participating in this initiative is a 5% rebate on their initial purchase. This rebate can be utilized for future wine orders with InterCellar, allowing collectors to further enhance their wine collections. It is worth noting that the “En Primeur” wines are not immediately available for delivery, as they need to mature with the producer for a minimum of 24 months before bottling and shipping to InterCellar. Starting from June 1, 2026, collectors will be able to receive their wines.
InterCellar, based in France, plays a crucial role in ensuring the traceability, storage, and liquidity of the wines offered through this initiative. Collectors can build their digital cellars and engage in trading, exchanging, or redeeming their digital representations of physical bottles. However, collectors should be aware that storing physical bottles with InterCellar incurs a storage fee of 1.2€ per item per month, which must be paid for the duration of NFT ownership or until the bottle is redeemed.
The initiative launched by Crypto.com and InterCellar represents a significant step forward in the world of wine collecting. By introducing real-world asset tokenization through NFTs, this collaboration provides a unique and innovative platform for wine enthusiasts to collect, trade, and engage with fine wines in a whole new way. With increased liquidity, traceability, and overall user experience, this initiative is set to revolutionize the wine-collecting landscape and pave the way for future developments in the industry.
