STEPN, an app that combines physical activity with digital rewards, has partnered with global sportswear giant Adidas to launch a limited-edition STEPN x Adidas Genesis Sneakers NFT collection. This collaboration marks the start of a year-long partnership between the two companies, with promises of more NFT drops and physical wearable items in the future. The Solana-based generative NFT collection consists of 1,000 unique items inspired by Adidas’s iconic running silhouettes. The partnership between these two industry leaders signifies STEPN’s dedication to expanding the move-to-earn sector and making future technology accessible across all generations.
STEPN, which boasts over 5 million registered users worldwide, attributes its success to its community-driven approach. The app recently conducted an airdrop of $30 million worth of tokens to its users and has established partnerships in various domains such as music, sports, and animation. The collaboration with Adidas further solidifies STEPN’s position in the “FitTech” space, allowing for a more immersive and rewarding experience for its users.
Shiti Manghani, the CEO of STEPN by FSL, highlights the dual-reality benefit of the partnership with Adidas. Manghani emphasizes the unique ‘phygital’ experience created by merging digital engagement with physical activity, reflecting the changing landscape of lifestyle rewards. The limited-edition NFTs from the collaboration will be priced at 10,000 GMT each and exclusively available through STEPN’s sister NFT marketplace, MOOAR. The release will follow a two-phase raffle system to ensure fair distribution among the community, with the first phase reserved for loyal users and selected members of the FSL community.
The STEPN x Adidas Genesis Sneakers NFT collection represents the merging of physical and digital worlds to deliver a unique and unforgettable experience that blurs the lines between virtual and reality. As we embark on a new era of move-to-earn and digital collectibles, this collaboration is just the beginning of the innovative offerings that we can expect from STEPN and Adidas in the future. Together, they are transforming the way we engage with technology, fitness, and rewards, creating a one-of-a-kind experience for users around the globe.